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Home Solutions Always-ON Sponsorship
Brand sponsorship

Gen Z does not watch ads.
They join tournaments.

You cannot win Gen Z with a single event; they notice brands when they step onto the field. Always-ON places your brand inside the game throughout the season with weekly tournaments, live broadcasts and community touchpoints.

Active year-round Measurable KPI 250K+ player reach Dashboard reporting
Sample season calendar - 6-month program
Jan
Season launch
Brand launch & registration opening
Platform setup, social media announcement
Feb
Weekly tournament
Qualifier stage 1
Weekly matches for 4 weeks
Mar
Live broadcast
Monthly final and award ceremony
Broadcast, highlight content, social sharing
Apr
Weekly tournament
Qualifier stage 2
New participants, increased competition
May
Reporting
Mid-season KPI report
Dashboard, participation and audience data
Jun
Grand final
Season championship
Live event, award ceremony, season closing content
Program duration, game selection and tournament rhythm can be customized to your brand calendar.
Games in the Always-ON ecosystem VALORANT League of Legends Wild Rift PUBG: Battlegrounds PUBG Mobile Mobile Legends: Bang Bang
Visual - Live broadcast - your brand on screen
Live broadcast
Why Always-ON?
Limits of a one-off event

Most brands try to gain visibility in esports with a single tournament. Always-ON solves the limits of that approach.

One-off event
Short-term visibility
  • The event ends and brand visibility resets
  • No lasting audience connection
  • Reporting covers only that event
  • Setup costs repeat each time
  • Limited content production and short-lived sharing
Always-ON model
Sustainable brand presence
  • Weekly touchpoints throughout the season
  • Players associate the brand with the tournament
  • Cumulative audience growth and loyalty
  • Continuous content flow - broadcast, highlight, social
  • KPI reporting is comparable each period
Season mechanics
How does each season progress?

The same point-collection and promotion-stage structure we use across Always-ON leagues.

Stage 1
League stage
3 months, 6 tournaments at two-week intervals - teams collect points.
Stage 2
Promotion stage & Last Chance
Top 3 advance directly; ranks 4-35 (32 teams) enter the promotion stage; the Last Chance tournament champion also advances.
Stage 3
Season final
8 teams compete in a Double Elimination format for the championship.
Stage 4
Online + offline final
Online early rounds, offline grand final in front of a live audience.
Brand visibility
Where does your brand appear in the game?

Each touchpoint reaches a different audience segment. Always-ON brings them together in one program.

Tournament platform

Your brand logo, colors and dedicated areas remain visible on the tournament page. Access to 250K+ registered players.

Logo placementBranded bracketBanner placement

Live broadcast & broadcast overlay

Brand overlays, sponsorship panels and content integrations in every live match and final broadcast.

Broadcast overlayBreak screenVerbal mention

Social media & content

Weekly result posts, highlight videos and influencer content are published with the brand tag.

Instagram/TikTokHighlight clipsTwitter announcements

Community & Discord

Presence in a 10,000+ member Discord server with a brand room, dedicated announcement channel and community activities.

Brand channelBot integrationCustom badge

Email & notifications

Brand visibility in registration, reminder and results emails. Direct reach to thousands of players.

Registration emailMatch notificationResults announcement

Dashboard reporting

Reach, participation, watch time and audience demographics are shared with the brand each period.

KPI dashboardAudience demographicsPeriodic report

Offline final & Watch Party

Lower bracket and grand finals staged live in front of an audience - 2 large Watch Parties planned for 2026.

Stage productionCustom boothLive audience
Package scope
What is included in Always-ON?

Platform, operations and content are fully managed by TETO. Your brand only needs to define the goal.

Platform & technology

  • Branded tournament page (web + mobile)
  • Bracket system and automatic match management
  • Game API integration (automatic results retrieval)
  • Discord bot and notification automation
  • Partner dashboard and KPI access

Operations & content

  • Digital referee and live moderation
  • Live broadcast production and overlay design
  • Weekly highlight and social media content
  • Influencer and content creator coordination
  • Periodic performance report and presentation
Sponsorship packages
Which package would you like to start with?

Each package is designed for a different objective. Share your budget and priorities - we will choose the right package together.

Bronze
Best fit

Brands entering esports and testing visibility with low risk.

Basic brand awareness with logo + banner + Discord announcement
Silver
Best fit

Brands that want active contact with the live broadcast audience and visibility in event notifications.

Dense touchpoints through in-broadcast lower-third ads + mobile notification
Gold
Best fit

Brands that want active social media visibility, offline final presence and in-season collab content.

Collab post + offline logo + in-match giveaway flow
Most comprehensive
Platinum
Best fit

Brands that want to be positioned at the center of esports passion, create custom content with esports clubs and own home-page visibility.

Commercial film with esports clubs + influencer watch party + custom booth
Feature Bronze Silver Gold Platinum
Live broadcast logo duration (per broadcast) 20 min 40 min 60 min 80 min
Lower-third ad (per broadcast) — 4 spots 10 spots 20+ spots
Web & mobile banner ✓ ✓ ✓ Home
Mobile notification (event) — ✓ ✓ ✓
Mobile notification (brand announcement) — — ✓ ✓
Social media collab post — — ✓ ✓
Brand ad between matches — 4 spots 8 spots 12+ spots
Live broadcast giveaway flow — — ✓ ✓
Leaderboard logo rights ✓ ✓ ✓ ✓
Offline final visibility — — Logo Custom booth
MVP content logo rights — ✓ ✓ ✓
Commercial film with esports clubs — — — ✓
Influencer watch party — — — ✓

Included in all packages: logo on tournament visuals · Discord announcement · event notification email · periodic KPI report

Packages can be combined and customized. Pricing is determined by program scope.

Audience wins too: Live-broadcast giveaways are not limited to competing teams - in our Mobile Legends: Bang Bang program, viewers received 10,000 MLBB Diamonds in prizes alongside the team prize pool.

Measured results
What did our Always-ON partners gain?

Data measured from past programs.

250K+
Community members
11M+
Seasonal total reach target
5M+
Off-platform reach via game publisher channels
%40
Brand recall lift*
38
Days of live broadcast / season
Operational discipline, in numbers
1 hour
Registration fill time in recent seasons
%96
Team show-up rate
12 hours
Prize delivery time
Always-ON Sponsor

"As Paycell, we wanted to build a sustainable presence in esports. The Always-ON model delivered exactly that - an active, measurable partnership reaching young audiences throughout the season."

PC
Paycell
Always-ON Season Sponsor
Custom branded tournament

"With the WinWin tournament, we reached more than 500,000 gaming fans. That month, we were the most engaged esports tournament in Turkey. Thanks to the TETO Games team."

GY
BinBin
WinWin Brand Tournament Sponsor

* Estimated value based on post-event survey data.

Common questions
Questions brands ask us
Wouldn't a single mega event be more effective?
No. Large one-off events create instant hype but are forgotten quickly. The Always-ON model makes your brand part of players' daily routine and can lift brand recall by up to 40%.
Isn't a continuous operation more costly?
Always-ON's scalable structure lowers cost per engagement compared to one-off tournament models. Year-round visibility reduces the total cost per reach.
Get an Always-ON proposal

What does it take to step onto the field?

Share your target audience and timeline. We will design a season program for your brand.