Accueil Solutions Tournoi interne esports Tournoi interentreprises Always-ON parrainage Tournoi de marque personnalisé Opérations de tournois sous licence Partenariat avec un club esports Esports conseil Devenez partenaire Références Blog À propos
Blog

Insights for brands, communities and esports operators.

Explore insights, strategy and market observations across gaming, esports and brand partnerships.

The Mobile Game Market: A Rapidly Expanding Industry
Gen Z Marketing 5 min read

The Mobile Game Market: A Rapidly Expanding Industry

Explore the rapid growth of the mobile game market, key trends like hyper-casual games and mobile esports, and what the future holds for this dynamic industry.

Read article
Z Generation Marketing Tricks: How to Capture the Attention of Digital Natives
Gen Z Marketing 5 min read

Z Generation Marketing Tricks: How to Capture the Attention of Digital Natives

Generation Z, born between the mid-1990s and early 2010s, represents a unique challenge and opportunity for marketers.

Read article
Esports Tournament: The New Competitive Arena of the Digital World
E-Sport 5 min read

Esports Tournament: The New Competitive Arena of the Digital World

Esports has rapidly become a growing industry. At the heart of this growth are esports tournaments, which provide great excitement for both players and viewers.

Read article
Award-Winning Esports Tournaments: The New Competitive Arena of the Digital World
E-Sport 5 min read

Award-Winning Esports Tournaments: The New Competitive Arena of the Digital World

In recent years, esports has become a rapidly growing and developing industry. Especially, award-winning esports tournaments have become a great source of excitement for both players and spectators.

Read article
The Expanding Mobile Gaming Market: An In-Depth Look at Market Size and Growth
Gen Z Marketing 5 min read

The Expanding Mobile Gaming Market: An In-Depth Look at Market Size and Growth

The mobile gaming industry has become a dominant force in the global gaming market, experiencing unprecedented growth over the past decade.

Read article
How to Market to the 2000 Generation? Understanding Generation Z and Effective Strategies
Gen Z Marketing 5 min read

How to Market to the 2000 Generation? Understanding Generation Z and Effective Strategies

The generation born in 2000, also known as Generation Z, presents new challenges and opportunities for marketers as a generation born into the digital world. Traditional advertising strategies fall short for this cohort

Read article
Marketing Ideas for Mobile Gamers: How to Appeal to the Gaming World
Gen Z Marketing 5 min read

Marketing Ideas for Mobile Gamers: How to Appeal to the Gaming World

The mobile gaming industry has been rapidly growing in recent years. The widespread use of smartphones has made gaming experiences more accessible, while marketing strategies targeting mobile gamers have become increasingly important.

Read article
What is the Importance of Advertising in Competitive Games?
Gen Z Marketing 5 min read

What is the Importance of Advertising in Competitive Games?

How important is advertising in competitive gaming? Discover the power of reaching large audiences and interactive advertising. Learn how to grow your brand with in-game advertising strategies.

Read article
How Can I Become an Esports Player? A Step-by-Step Guide
E-Sport 5 min read

How Can I Become an Esports Player? A Step-by-Step Guide

Learn how to become an esports player with this step-by-step guide. From choosing the right game to joining a team, discover the key strategies to succeed in the competitive gaming world.

Read article
How to Market to the Generation of 2000? Tips for Reaching the New Generation
Gen Z Marketing 5 min read

How to Market to the Generation of 2000? Tips for Reaching the New Generation

How to market to generation 2000? Discover the most effective ways to reach Generation Z. Learn how to connect with the younger generation through social media, micro-influencers and transparent communication strategies.

Read article
Marketing Ideas for Mobile Gamers: How to Expand Your Target Audience
Gen Z Marketing 5 min read

Marketing Ideas for Mobile Gamers: How to Expand Your Target Audience

Discover how to grow your audience with marketing ideas for mobile gamers. Learn how to effectively reach the mobile gaming audience with in-game ads, social media integration and influencer collaborations.

Read article
The Importance of Advertising in Competitive Games: Ways to Increase Brand Visibility in the Gaming World
Gen Z Marketing 5 min read

The Importance of Advertising in Competitive Games: Ways to Increase Brand Visibility in the Gaming World

What is the importance of advertising in competitive games? Explore in-game advertising strategies to reach global audiences and increase brand awareness. Expand your audience with sponsored tournaments and e-sports partnerships.

Read article
Page 2 / 7

Need a partner-specific esports plan?

Construisons le format autour de votre audience, de votre marque et de votre objectif business.

Devenez partenaire