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Insights for brands, communities and esports operators.

Explore insights, strategy and market observations across gaming, esports and brand partnerships.

How Active Are Gamers and Esports Players During Ramadan?
Gen Z Marketing 5 min read

How Active Are Gamers and Esports Players During Ramadan?

How active are gamers / esports players during Ramadan? Explore Ramadan effects in gaming and esports, increased playtimes at night and opportunities for brands!

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How Can You Reach Generation Z Through Esports? Effective Strategies for Brands
Gen Z Marketing 5 min read

How Can You Reach Generation Z Through Esports? Effective Strategies for Brands

How can I reach Generation Z with esports? Discover how to engage with the young audience through esports sponsorships, in-game advertising and influencer collaborations!

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How Does a Brand’s Presence in the Gaming World Contribute to Its Awareness?
Gen Z Marketing 5 min read

How Does a Brand’s Presence in the Gaming World Contribute to Its Awareness?

How does the presence of brands in the gaming world contribute to their recognition? Discover how to make your brand stand out with in-game advertising, sponsorships and influencer collaborations!

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Esports Growth Expectations in 2025: The Future of the Digital Sports Ecosystem
E-Sport 5 min read

Esports Growth Expectations in 2025: The Future of the Digital Sports Ecosystem

What is the growth expectation in esports in 2025? Discover the future of esports with mobile esports, Web3, NFT integration and global tournament investments!

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Best Examples of Brand Collaborations in Esports: Successful Strategies and Their Impact
Gen Z Marketing 5 min read

Best Examples of Brand Collaborations in Esports: Successful Strategies and Their Impact

What are the best examples of esports collaborations with brands? Discover the successful esports strategies of Nike, Red Bull, Louis Vuitton, Intel and Mercedes-Benz!

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Esports Players' Screen Time: Effects on Performance and Health
E-Sport 5 min read

Esports Players' Screen Time: Effects on Performance and Health

How much screen time do esports players have? Learn more about daily playing time, health effects and efficient training methods!

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The Impact of Esports Live Streams on Brands: From Visibility to Brand Loyalty
Gen Z Marketing 5 min read

The Impact of Esports Live Streams on Brands: From Visibility to Brand Loyalty

What is the impact of esports live streams on brands? Discover the most effective digital way to reach, engage and build brand loyalty with a young audience.

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The Influence Area of Esports Influencers: A Rising Power in the Digital World
Gen Z Marketing 5 min read

The Influence Area of Esports Influencers: A Rising Power in the Digital World

The traditional concept of celebrity has undergone a massive transformation with the rise of the digital age. Today, brands are not just focused on movie stars or musicians — esports influencers have also entered their radar.

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The Impact of Esports Tournaments on Marketing in Turkey: The Key to Next-Generation Branding
Gen Z Marketing 5 min read

The Impact of Esports Tournaments on Marketing in Turkey: The Key to Next-Generation Branding

What is the marketing impact of esports tournaments in Turkey? Discover the opportunities offered by esports in terms of reaching young audiences, influencing purchase behavior and providing digital visibility!

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The Importance of Marketing in Esports for Brands: The New Showcase of the Digital World
Gen Z Marketing 5 min read

The Importance of Marketing in Esports for Brands: The New Showcase of the Digital World

What is the importance of esports marketing for brands? Discover the advantages of esports for brands that want to reach young audiences, increase brand awareness and stand out in the digital world.

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The Role of Esports Clubs in Marketing: Key Players in Next-Gen Branding
Gen Z Marketing 5 min read

The Role of Esports Clubs in Marketing: Key Players in Next-Gen Branding

What is the role of esports clubs in marketing? Discover the strategic role of esports clubs for brands that want to reach young audiences, build brand loyalty and drive digital engagement!

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How Are Esports Players Discovered? The New Talent Scouting of the Digital World
Gen Z Marketing 5 min read

How Are Esports Players Discovered? The New Talent Scouting of the Digital World

How are esports players discovered? Discover how talent is spotted through ranked games, tournaments, live streams and scouting systems in this blog post!

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